"The total quality of the “Made in Italy” will be on display"

Intervention of Paolo Zegna, Vice-President of Confindustria for internationalisation

We will use as a lever the "excellence" factor, a vital competitive advantage for the Italian industry which, in fact, reacts to the crisis and the international competition by investing more in what we might call the "total quality", that is the set of production processes, technology, semi finished, human resources, and all other intermediate factors leading to the final product best known and appreciated in the world: the "Made in Italy".