
Intervention of Paolo Zegna, Vice-President of Confindustria for internationalisation
We will use as a lever the "excellence" factor, a vital competitive advantage for the Italian industry which, in fact, reacts to the crisis and the international competition by investing more in what we might call the "total quality", that is the set of production processes, technology, semi finished, human resources, and all other intermediate factors leading to the final product best known and appreciated in the world: the "Made in Italy".

The Commission of Italy for World Expo Shanghai 2010 has announced a strategic partnership with the Permasteelisa Group world leader in the design, production and installation of architectural envelopes. Permasteelisa will be the Italian Pavilion’s official supplier at World Exhibition Shanghai 2010.
Permasteelisa will be producing the project designed by Arch. Giampaolo Imbrighi, who has presented a suggestive architectural effect thanks to alternating sections of diaphanous and transparent surfaces. It will produce the large gem in the hall, the glass roof and oblique architectural structures, by using bold solutions such as high security heat resistant glass thereby guaranteeing a high quality life style inside the structure.
Permasteelisa’s participation, even in the thermo analysis phase and design of the pavilion’s glass components will allow us to show the most sophisticated of Italian know how by having innovative materials and eco-compatible avant-garde solutions.
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