EXPO 2010 SHANGHAI CHINA - Commissariato Generale del Governo per l'Esposizione Universale di Shanghai 2010
"The total quality of the “Made in Italy” will be on display"
Intervention of Paolo Zegna, Vice-President of Confindustria for internationalisation
We will use as a lever the "excellence" factor, a vital competitive advantage for the Italian industry which, in fact, reacts to the crisis and the international competition by investing more in what we might call the "total quality", that is the set of production processes, technology, semi finished, human resources, and all other intermediate factors leading to the final product best known and appreciated in the world: the "Made in Italy".
Triennale-Milano - Commissariato Italiano Esposizione Universale di Shanghai 2010
The Commission of Italy nd the Triennale di Milano are collaborating to show the world our Country’s creative capacity in innovation and research by coming to an agreement on the elaboration of the design and setting up of the Pavilion. The concept will be presented by autumn 2008.
The committee of experts to put Italy on stage at Expo Shanghai 2010
The Triennale di Milano is the Italian institute of architecture, decorative and visual arts, design, fashion and audiovisual production; it is a cultural centre that organises and produces exhibitions, conferences, film reviews and itinerant fairs.
Born in 1923 as a panorama of modern decorative and industrial arts, with the purpose of stimulating the relationship between industry, the manufacturing sectors and applied arts, the Triennale quickly revealed itself as a mirror of the artistic and architectural culture in Italy. The Permanent Collection of Italian Design of the Triennale is unique in Italy in terms of the quality and quantity of its heritage: 1000 objects of design, 300 models by Giovanni Sacchi, 2500 drawings by Alessandro Mendini and 800 graphic artifacts.
The collection constitutes a basis for exhibitions on Italian Design, shown both at the Triennale as well as in the rest of the world. The aim is to shed new light on the history of Italian industrial production and it is the focal point of the Museum of Design which the Triennale opened to the public in 2007.